Agenda
Humanize the candidate experience through better communication and engagement strategies and technologiesWe’ve put together a dynamic line-up of expert speakers! Topics include: candidate communications, employer brand messaging, social media engagement, career site personalization, application process transparency, email marketing, text messaging and lots more!
Day 1
01 May 2018
Welcome to RallyFwd™
Let’s RallyFwd™ to Humanize the Candidate Experience through Better Communication and Engagement.
Lori Sylvia
Would You Do That to Your Mother?
What if we purposefully designed our candidate experience through this lens: Would You Do That to Your Mother? Our Opening Keynote Speaker, Jeanne Bliss, will present her new #MakeMomProud standard for... Read More
Jeanne Bliss
Showing Heart: When Candidates Are Your Customers
Southwest Airlines® is widely known for having happy employees…but what about those who want to be employees? With 24 consecutive years among FORTUNE’s World’s Most Admired Companies and nine years... Read More
Shari Conaway
Leveraging Real Employees to Humanize Your Employer Brand
Getting your Employee Value Proposition just right is mission-critical to the success of your Talent Acquisition strategy. The most effective EVPs are developed in a way that reflects the true,... Read More
Colleen Finnegan
2:00 pm - 2:15 pm
BREAK
Humanize the Message: What Your Social Content Says to Candidates
When candidates are researching your company, they want to see and hear the real you, not stock photos and corporate jargon. There’s no better way to give them an authentic... Read More
Craig Fisher
You Get Me: How a Personalized Career Site Boosts the Candidate Experience
Recruitment Marketers are borrowing from their marketing team’s playbook to create personalized career site experiences. Why? Because content that speaks intentionally to your candidate personas can make them instantly feel... Read More
Jess Schuster
Make Candidates :-) Using Text Messaging to Respond (and Hire) Faster
In today’s ultra-competitive job market, some candidates are only on the market for a matter of days. As a result, the speed with which we connect with interested candidates is... Read More
John Turner
Recruiting Informed Candidates: How Anticipating and Answering Questions Helps You Hire Better
Candidates want authenticity and transparency about employers, and they turn to Glassdoor for insights that they can’t get anywhere else. Candidates want to know what they can expect from an... Read More
Mallory Brown
You Have Mail: Communicating with Candidates Like a Marketer
Marketers use email to provide leads with relevant, timely content that keeps their brand top of mind and that converts them into customers. Recruitment Marketers are borrowing these proven tactics... Read More
Kaitlyn Holbein
Charlotte Jones
Jared Nypen
Chatbots Explained: How Bots Can Make Your Company More Human
Although chatbots aren’t human, they can humanize the candidate experience! By providing automated one-to-one conversations with candidates, bots can provide a more personable experience at scale for career site visitors... Read More
Adam Glassman
How a Transparent Candidate Experience Helps Johnson & Johnson “Shine”
As a company focused on wellness, Johnson & Johnson aims to put the needs and well-being of the people they serve first. This was the inspiration for the talent acquisition... Read More
Trevor Higgs
RallyFwd™ Wrap Up
Key take-aways from RallyFwd™, and what you can do next to lead the change.
Lori Sylvia
Agenda subject to change.