Katrina Fowler

Head of Recruitment Marketing, BAE Systems
Katrina Fowler, BAE Systems

Katrina Fowler

Head of Recruitment Marketing, BAE Systems

Biography

Katrina Fowler leads BAE Systems Inc.’s employer branding strategy and Recruitment Marketing team at the Center of Expertise. We impact the candidate experience on the company’s careers website, online profiles, and talent network (via our CRM), leveraging our employer value proposition (EVP) and personas; by collaborating with our internal and external communications teams to craft compelling content that demonstrates the employee experience and #LifeatBAESystems; by implementing key performance indicators (KPIs) to assess utilization and return on investment (ROI) of applicant sources; and by partnering with the diversity and inclusion team to develop relationships with affinity groups that will help us attract women, people of color, persons with disabilities, veterans, and members of the LGBTQ community to our career opportunities.

BAE Systems, Inc. is the U.S. subsidiary of BAE Systems plc, an international defense, aerospace and security company which delivers a full range of products and services for air, land and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. Learn more at jobs.baesystems.com.

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