Charlotte Marshall is the Global Employer Brand Lead at Danaher Corporation. As one of the early pioneers in recruitment marketing, Charlotte has built and launched five different Fortune 500 employer brands, including Thermo Fisher Scientific and Magellan Health. She is a thought leader on how to use brand strategies to help companies attract, engage and retain top talent, and was named the 2019-2020 Employer Brand Leader of the Year.
Charlotte is the co-author with Bryan Adams of a new book, Give & Get Employer Branding, that redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company.