The X Factor: What Your Recruitment Events Are Missing
Recruitment events, career fairs, meetups—there’s no greater measure of how well you engage talent than doing so in person. The face-to-face nature of events means you’ve really got to turn up the engagement factor from your employer brand and your recruiting team. Even a well-known consumer brand like Discover has to stay innovative to capture a candidate’s attention and keep them engaged in a conversation long enough to learn about your career opportunities, assess fit and establish a follow up. So what’s the X Factor that makes Discover’s recruitment event strategy effective?
At RallyFwd, Joseph Brim, Brand Strategist at Discover, will tell us! Joseph will share the Talent Engagement strategy he developed for recruitment events that spans pre event, on site to post event. This marketing strategy, tried and tested at hundreds of recruitment events, is designed to create a high-touch candidate experience with Discover and their brand ambassadors. Joseph will show us examples of event marketing collateral and in-booth experiences that work, and provide a glimpse into the tools he offers to the Discover sourcing team to set them up for event success. Finally, he’ll open up about the 3 biggest event engagement mistakes they’ve made so you won’t have to.