Why Text Recruiting Became Our Go-To Call to Action
When you advertise your jobs online, your call to action is usually click to apply. Time to convert a potential candidate into an applicant can be seconds. But when you use offline channels like billboards, radio and in-store displays, should you advertise your careers website address? How many candidates will stop what they’re doing to open their mobile phone’s browser and type in your website URL? How many will go on to apply in that moment? Of course the answer is very few, so is there a better way to instantly engage with candidates and capture their interest on the spot?
Erica Campbell, Talent Acquisition Manager at Dierbergs Markets, will share how one strategy has made a big impact by increasing her candidate flow and decreasing her time to hire. That strategy? Inviting candidates to “text TEAM to 97211.” With the success of using text recruiting across their offline recruitment marketing channels, Erica now advertises their text shortcode in their digital and social media channels as well. The result has been immediate engagement with candidates, helping recruiters to fill their talent pipelines faster as well as providing a responsive candidate experience.