How We Changed Our Social Engagement Game With Photos and Videos
Social media is a key channel in Recruitment Marketing, but breaking through the noise can be tough. That’s why photos and videos have become so important to reaching new followers and keeping them engaged. According to Buffer, tweets with images receive 150% more retweets. And according to Twitter, tweets with videos are 6x more likely to be retweeted than tweets with photos. Either way, if you’re social media posts are mainly text, they’re probably being lost in the twittersphere.
Hear how Eric Clemons, Senior Manager of Employment Brand Strategy at U.S. Cellular, changed his social engagement game using photos and videos. Eric will present what he’s learned from marketing U.S. Cellular’s employer brand and job opportunities on Twitter, Facebook and LinkedIn. He’ll show us what content gets the most engagement and drives the most clicks, and what content attracts candidates to convert. Eric will also share his tips for creating photos and video content to keep social channels full.