Listening: The Most Powerful Tool in Building Your Employer Brand
At the end of the day, there are two groups of people that your employer brand needs to please: your employees and candidates. You might be tempted to follow your suspicions, or pressured to conform to the input of team members or leaders, but it’s your employees and candidates who hold the real answers to what defines your employer brand. All you have to do is ask and listen!
Here to help you do that is Tony Suzda, Director of Talent Acquisition and Talent Strategy for Dent Wizard International. Speaking from his 18 years of helping to recruit thousands of new hires across a variety of industries, and experimenting with every recruitment methodology under the sun, Tony’s session will help you know what questions to ask to uncover the authentic truth about working at your company. You’ll learn how to:
- Listen to candidates and employees to understand what differentiates you as a place to work
- Launch an employer brand grounded in the wants and needs of your talent audience
- Work as a unified force across your company to establish brand affinity
- Gain the confidence to iterate on your employer brand over time rather than getting held up waiting for the “perfect” strategy