From Candidates to Employees to Alumni, Turning Talent Engagement into a Recruiting Advantage
Global customer experience company TTEC hires 60,000 people each year to provide customer service and operate call centers on behalf of the world’s most innovative brands. It would be virtually impossible to hire this volume without a strategy for talent engagement that spans from candidates to employees to alumni. Keeping employees engaged in TTEC’s mission and culture is critical to their recruiting strategy, with 35% of TTEC’s hires coming from employee referrals. And staying in touch with previous applicants and alumni gives the company a strategic advantage when needing to staff up quickly due emergencies like a natural disaster or to prepare for seasonal business demands.
At RallyFwd, Gretchen Pfeifer, Executive Director of Human Capital at TTEC, will give us a unique look into the operations and technology behind their successful talent engagement strategy. Gretchen will tell us how they generate tens of thousands of employee referrals with a simple text message. She’ll walk us through how they create targeted email and text drip campaigns to their talent pipeline and alumni, and what messaging they use that has resulted in 40% of candidates saying yes, they are interested in a job! Gretchen will also share the top 5 lessons she’s learned in keeping talent engaged throughout the candidate experience, including why engagement is an indicator of higher quality talent.