Engaging Your Company to Create Your Talent Brand
At the heart of talent engagement is your talent brand. It’s tough to be effective at attracting and engaging right-fit candidates with an inauthentic message and generic content. Getting to what’s real about your employer value proposition and employee experience can only come from listening to and collaborating with team members across your organization. But how do you get them engaged in the process?
Brandon Linn, Manager of Talent Management at Accolade, will teach us how design thinking helped him refresh the Accolade talent brand by engaging fellow employees to co-author the messaging framework with him. Brandon will take us through how they deepened their collective understanding of their candidate personas and identified key points in the candidate journey where engagement could be improved. He’ll also show us a before and after look at the content they created that’s boosted careers site engagement and the impact it’s having on their recruiting efforts. Finally, Brandon will teach us 4 storytelling lessons he learned from his short stint as a Hollywood TV writer that will help you make your own talent branding more engaging.