Employer Brand Building in Uncertain Times

Liz Casseli-Mechael, Nestle
02 Dec 2020
2:00 pm - 2:30 pm
Mainstage

Employer Brand Building in Uncertain Times

How we market our employer brand and promote our employee experience have completely changed this year. The information that candidates now want to know, the employee stories we tell and the way we create and share content have pushed us to pivot our strategies, and many believe these changes will impact how we practice Recruitment Marketing going forward. At RallyFwd, Liz Caselli-Mechael, Digital Communications Lead for Nestlé U.S., will present three important lessons that she’s learned during 2020 that will shape how you build your strategy for 2021. You’ll learn:

  • Why your employer brand identity is tied more to who you are as a company than where you work, and how to rethink your employer brand as a virtual organization
  • When everything around you is changing or uncertain, how to lead with your company’s purpose in your Recruitment Marketing approach, and
  • During a crisis, take guidance (and gain confidence) from your audience to know how to promote your compay without being self-promotional