What Email Marketing Can Do For Your Recruiting Events

05 Dec 2018
2:15 pm - 2:45 pm
Mainstage

What Email Marketing Can Do For Your Recruiting Events

Recruiting events can be a great way to build your talent pipeline… if you can drive traffic to your booth. With most recruitment events staffed by recruiters, they need support from Recruitment Marketing to get the word out and get the right talent to show up.

Derek Murphy-Johnson, Talent Acquisition Manager at KinderCare Education, will take us step-by-step through the email marketing campaign he created that helped drive attendance at virtual and in-person hiring events for two KinderCare locations. As a result, the team filled all open positions. Derek will share the resourceful and low-cost way that he built his target list using their internal talent databases, the drip campaign he created to drive event attendance and the remarkable results he achieved.