Culture is Local: The Next Level in Employer Brand Authenticity
If you work at a company with multiple locations, you understand that there’s a local aspect to company culture. Showing candidates what it’s like to work for your company means representing each location authentically and uniquely. That’s why Eventbrite has taken a “local” approach to Employer Branding. In their latest careers site upgrade, Eventbrite has created landing pages for each of their main locations, featuring real employee and office photos with localized content.
In this RallyFwd session, Meredith Herberg-Waldron, Global Talent Operations Manager at Eventbrite, will present how localizing careers site content has improved the Candidate Experience by giving candidates an accurate depiction of their future day to day. She’ll also share how Eventbrite plans to use the localized data to drive their Recruitment Marketing and Employer Branding efforts for each location. Plus, learn how Meredith galvanized Eventbrite’s offices to help create their local pages, and how you can apply this approach if you have two offices or 200.