Building a Winning Careers Blog, One Employee Story at a Time
Telling the stories of the people who work for your company is one of the most effective ways to give candidates an inside view into your culture, values and the employee experience they could have. But where do these stories live? A Careers Blog!
UPMC’s Careers Blog is one of the best examples around. As the first place winner in the 2022 Rally Awards, the UPMC Careers Blog attracts tens of thousands of candidates each year and helps candidates envision their next career as a “Life Changer”, whatever their role. Each employee story features a team member’s career journey, why they chose their field and what they like most about where they work. Ultimately, the goal is to help candidates see that UPMC is full of people just like them: parents and friends, leaders and innovators, dreamers and go-getters.
At RallyFwd, this award-winning Recruitment Marketing team will teach you how you too can create an effective Careers Blog strategy, whether you’re starting from scratch or taking your blog to the next level. Kristin Andreassi, Bethany Thiede and Grace Leuenberger from UPMC will share their process for building a Careers Blog, one story at a time, and the marketing tactics they’ve used to turn their blog into a talent attraction magnet.