Attracting Diverse Talent Through Authenticity
The most effective employer brands are built on authenticity. Candidates are more informed and savvier than ever before, and they can quickly spot insincerity or inauthenticity in your Recruitment Marketing and employer brand messaging. This is especially true when it comes to diversity, equity and inclusion (DEI). In today’s age of transparency, when practically anything that a candidate may want to know about a company is a click away, an employer’s commitment to diversity must be true and visible.
At RallyFwd, Bethany Mason from Dell Technologies will share her strategy for building an authentic employer brand identity and reputation that attracts and retains diverse talent for long-term success. Bethany will share examples of how Dell prioritizes diversity in their talent marketing efforts, how you can avoid cultural blind spots when marketing your career opportunities and specific tactics you can use to create more effective and inclusive Recruitment Marketing campaigns that better represent and connect with your candidate audience.