Activating a New Talent Market in 60 Days

Chris Fitzner, Appian
05 May 2021
2:40 pm - 3:10 pm

Activating a New Talent Market in 60 Days

When your company has aggressive hiring goals, yet you’re competing for talent with better known brands, how do you break through to attract the candidates you need? It’s a challenge that many employers face, from startups building their first team to established companies opening a new location to today’s companies recruiting remote workers.

At RallyFwd, Chris Fitzner, Recruitment Marketing Manager for Appian, will share his playbook for launching an unknown employer brand in a new talent market in just 60 days.

You’ll learn:

  • How to create a multi-channel Recruitment Marketing campaign in partnership with your marketing team
  • A two-step content strategy to introduce your brand before advertising your jobs
  • Ways to leverage social media and digital channels to target the talent you need