What Comes Next: Activating your Employer Value Proposition with Content that Tells Your “Why”
You’ve just completed the important project of defining your employer value proposition. Yay, it’s done! But actually, it’s just the beginning. Now you’ve got to create content that reflects your EVP and activate your “Why” across all your recruiting channels. When you have a small team, what should you prioritize to make the biggest impact quickly?
Kelley Kaezyk, Manager of Recruitment Marketing at MedExpress, will tell us the steps she took to roll out the MedExpress EVP with a team of 2 including herself. Kelley will explain the types of content they created first and what’s she’s learned about how content performs in attracting and recruiting talent. Kelley will also give us her pro tips for uncovering employee stories that support their EVP pillars, plus why they launched a careers blog and the role it plays in their Recruitment Marketing campaigns. Get ready to activate your employer brand in 2019 with Kelley’s insights!